Of late, there are many websites telling you that it is possible to make a lot of money online easily. They talk of making $5000 per month and some even talk of making that much in a single day. There are others that sell you dreams of life long residual income so that you can have complete financial freedom. Now who wouldn’t want to be a millionaire? We all want money and are looking for easy ways to make it. And we are really desperate to get rich quick whatever be our current situation.
However, this desire makes us blind to the ways in which shrewd conmen and scamsters extract money from us by showing us flashy dreams. In reality, all these people are extremely sharp marketers who have the knack of telling you things that will make you immediately produce your credit card and give them money.
In return, if they ever do, they only teach you their “so called” secret which is nothing more than the insight that you can get people to pay you if you show them how they can make money. They want you to join the gang. If you really look at this whole thing objectively, it seems pretty ingenious.
So are all these opportunities nothing but scams?Well, unfortunately, most of them are. Sites which promise to make tons of money on full auto-pilot without doing anything – offers that are too good to be true – are almost always scams. It is not that such schemes are only available on the internet. There are plenty of them in the outside world, only that we don’t come across them so often. But on the internet, everyone is linked to everyone else and therefore there seems to be a lot many of such deceitful activities.
But I am NOT dismissing the whole of the internet business scenario as something to be avoided. In fact, if you can keep yourself from getting caught by those cheats, you can really learn how to earn on the web. Sadly, whenever a new entrepreneur ventures on the internet alone, there are all these wolves waiting to fleece him. And unless he has some mentor to guide him and to show him the right choices, he will have to keep his wits about him and learn the hard way.
Why should business on the Internet be any different from normal business?In fact, it is not. When you really see that business is business whether done in your store or on your website, you are going to need products to sell, prospects to sell to, and customers to service and advertising to promote your products and build a brand. How you do it on the internet might be a little different or more efficient that what you do normally, but the fundamental principles must remain the same.
In order to develop your online business, you must learn how things work, understand internet users, their needs and demands and then develop your products, advertise, generate leads, convert them and thus earn money. Like any other normal business, you need to spend on product development and advertising before you can expect to earn. If you earn more than you spend, you make profits, else you are in loss.
Those who have understood that the REAL need of people is money, make products that offer “Instant Wealth”. It is the perfect application of the basic principle of marketing – Identify the needs of the people and fulfill them with your products. Another variation of this is to assume the role of the professor and teach people how to make money.
So where does the serious entrepreneur begin?To earn money on the web, it is NOT necessary for you also to become a marketing guru or a shrewd businessman who is making obnoxious promises of turning others into millionaires. Look at the situation as if you are starting your own business and there was no Internet.
Would you not ask yourself – What are you really good at? What knowledge and skills you possess? What demand would you like to fulfill? Would you not go out and research people’s needs, interests, and behavior? Would you not identify your target market and decide on means of reaching out to them? Would you not draw up your budget and revenue projections? Well, you will need to do all this, Internet or no Internet.
When you get this picture clear, you will realize how you can leverage the Internet. Obviously, you will have to go through the learning curve – the social networks, the feed engines, the blogs, the video marketing, article marketing, search engine optimization, keyword research and all the nuts and bolts and spanners and drills of this machine. There is no escaping this.
The abundance of nichesYou don’t have to develop a “make money” product in order to earn money. You can make your bucks in almost any other niche. There is absolutely no dearth of niches on the internet. Practically, there is a niche for every single person, since he is completely unique. There is no one quite like you in the whole of the universe, no one else knows exactly what you know and no one else can do what you can do.
People will always say that there is more money in the insurance industry or in the pharmaceuticals industry but that does not prevent the average entrepreneur selling car wash solutions and making a profit. Similarly, on the internet, there are niches which are more lucrative than others but that does not mean that you can’t earn money in the niche you like.
One of the greatest powers of the internet is targeted reach. Whether your specialty is playing the guitar with your legs or cooking a frog soup, you will see that people will search and reach you ultimately if you keep offering what you know. And there are no barriers of country or age.
Developing an internet business needs tremendous patience, hard work, ability to learn what it takes and a single minded focus on your chosen niche.
The Micro Niche FinderIf you know what you like, then there is no problem. But if you are not yet sure of where your passion lies, you can still earn money by taking advantage of niche markets with more demand and less supply. One tool which I have found to be really useful to find out niche markets is the Micro Niche Finder, created by James Jones.
The tool neatly integrates with Google and discovers niche markets which have a high number of searches per month but do not have many websites supplying information or products for them. These are ideal markets to make profits. The tool gives you the opportunity to earn money in 5 different ways
1. Writing articles to promote affiliate products (like what I am doing with this article)
2. Forum marketing using Yahoo Answers
3. Creating and marketing niche PLR products
4. Creating niche Squidoo lenses to make profits
5. Discover other niche areas in which you are interested
It is a fantastic tool but slightly expensive for beginners ($97). But I would seriously recommend this to all internet marketers as it is a really handy tool to have in your toolkit. It comes with an 8 week money back guarantee, if you are not satisfied. In addition, I also recommend joining James Jones’s Underground Niche Marketing Newsletter wherein, he shares with you many more ways in which other people have profited from his software.
Here is the link
Micro Niche Finder.
Finally, I would say that the learning process is never perfect. You will stumble when you learn to walk, you will fall when you learn to ride a bicycle and you will fumble with the gears when you learn how to drive a car. Remember your past experiences and know that when you are beginning on the internet, it is exactly the same situation. But when you learn you will really become a successful entrepreneur.